Obviously, ontogeny of a tourism industry depends first and foremost upon adequacy of natural or cultural resources which can be turned into attractions. And Kerala, the southernmost slice of India, is fortunate enough having a handful of such resources. However, exertions of tourism department can’t be neglected that has continuously been attempting to promote Kerala tour packages on international platform. Their move to be selective as to what it promotes is appraisable. The department empathizes what really attracts Western tourists, and strongly emphasizes on those factors.
With great potential for Ayurvedic & health tourism, Kerala has become the hub and one of the most preferred destinations for health tourists globally. It’s expected that the Kerala medical industry will be worth $2 billion by 2012. Kerala travel offers the tourists with Ayurveda treatments as well as modern health practices, and allows them to get rejuvenated and return with refurbished mind and body. Using traditional systems of medicines, Kerala tourism packages take care of their medical travel needs. Tourists from Germany, France, Switzerland, and West Asia prefer Kerala as a destination for health tourism, and the state has turned as an excellent brand by itself in the health tourism.
Though the state boasts several historical spots, Kerala heritage tourism has a great competition from states like Maharashtra, Rajasthan and Goa. But when it comes to the geographical diversities and natural beauty, this state proves it to be the higher-up. Lusty backwaters, coral beaches, serene hillocks and enchanting waterfalls, Kerala tourism packages make the tourists lose themselves in beauty of nature. Really, Kerala travel is a great source of fun and please.
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